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PORTFOLIO MANAGEMENT SERVICE
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As per definition of SEBI Portfolio means “a collection of securities owned by an
investor”. It represents the total holdings of securities belonging to any person".
It comprises of different types of assets and securities.
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Portfolio management refers to the management or administration of a portfolio of
securities to protect and enhance the value of the underlying investment. It is
the management of various securities (shares, bonds etc) and other assets (e.g.
real estate), to meet specified investment goals for the benefit of the investors.
It helps to reduce risk without sacrificing returns. It involves a proper investment
decision with regards to what to buy and sell. It involves proper money management.
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In Today’s Competitive world, where banks and financial institutions provide number
of services which provides a customer with a wide spectrum of investment opportunities.
They in order to retain their customers provide them special services besides traditional
services.
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The invention of new technology and services by banks and financial institutions
has given the consumers a wide range of investment avenues to invest in. One of
the special services brought out by banks and financial institutions is PORTFOLIO
MANAGEMENT SERVICES (PMS) which aims at providing an investor to invest a combination
of securities all together which enables him to earn maximum returns at minimum
level of risk.
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Preserving and growing capital is as hard as earning it. Knowing what you want is
as important as achieving those goals. Assessing your risk profile and aligning
potential returns for the risk assumed from various investment options is the crucial
task. In today's fluid environment, that has become a hard task to achieve. As your
net worth increases, financial complexity expands exponentially and the investment
needs and options multiply. And equities offer one of the best options for investments.
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It enables investors to promote and protect their investments that help them to
generate higher returns. It devotes sufficient time in reshuffling the investments
on hand in line with the changing dynamics. It provides the skill and expertise
to steer through these complex, volatile and dynamic times. It is a choice of selecting
and revising spectrum of securities to it with the characteristics of an investor.
It prevents holding of stocks of depreciating-value. It acts as a financial intermediary
and is subject to regulatory control of SEBI.
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ADVANTAGES OF PORTFOLIO MANAGEMENT SERVICES
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Professional Management
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Risk Control
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Convenience
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Constant Portfolio Tracking
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Superior customer service
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